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The rise in the scale of capital deploying into Danish multifamily sector in the last few years has been substantial. This reflects urbanisation and demographic trends, with up to two thirds of the global population expected to live in cities by 2050, according to the UN.
To meet the challenges of urbanisation, a holistic approach is needed when developing urban areas and making the necessary investments. For investors, occupiers, and developers, the common aims of optimising the performance of real estate, people and environment mean that sustainability forms an increasingly integral part of decision-making.
The traditional “People, Planet and Profit” approach to sustainability is the basis for CSR accounting. Still, within the intersection of the three domains, it also describes projects’ progress to sustainability (bearable-equitable-viable). The current circular approach extended with the domain of Politics excels in a quantitative assessment of complex urban development. Yet, the approach lacks intersected fields, which hampers conceptual understanding and subsequent decision-making. Nemanja will argue how the traditional approach complemented with domains of Politics and Esthetics proves practical in early framing of environmental issues in complex urban development projects in Copenhagen.
Presenters

Dragana Marina
Dragana also collaborates with the Danish marketing department and supports the achievement of marketing goals for various products and services. Besides being responsible for leading research functions in Denmark, Dragana also supports CBRE’s pan-Nordic research.
Dragana joined CBRE in 2007, starting on a position of Research Analyst in CBRE Serbia. After moving to Denmark in 2010, she joined the Danish team also on a position of Research Analyst and was promoted to Head of Research in 2013.
Education:
MBA, Durham University Business School, UK
Master in International Economic Relations, University of Freiburg, Germany

Nemanja Milosevic
Education:
PhD, Environmental Engineering, DTU, Denmark
MSc, Biology, Freshwater Ecology, University of Vienna, Austria
MSc, Biology, University of Belgrade, Serbia